For more than 30 years, our family-owned company has been pushing the boundaries of hat making. Every day we are taking steps to make our hats more durable, sustainable, and socially responsible—so we feel good making them and you feel great wearing them.
of our Collection incorporates recycled or responsibly sourced materials.
of our 2023 Collection features bluesign® materials.
*Calculated from our 2023 collection.
What is responsible design?
Our pursuit of the perfect hat is relentless. Ingenuity—and good old-fashioned persistence—is what drives both our craft and our approach to sustainability. We select materials that enhance the quality and durability of our products while safeguarding the environment and human health, and we measure our progress to ensure accountability and transparency in our decisions, where possible.
CoolCore® Chemical Free Fabric
CoolCore® is a patented chemical-free cooling technology built into the fabric fibers of our hats and accessories. CoolCore® maximizes a fabric's wicking ability, quickly evaporating sweat to keep you cool and comfortable in any condition. Best of all, it won't wash out over time—CoolCore® cooling technology keeps its cooling properties for the life of the garment.
PFAS-Free
Water Repellent
Wherever possible, we avoid using per- and poly-fluoroalkyl substances (PFAS) and flourine in our Durable Water Repellent (DWR) to ensure safety for factory workers, customers, and the environment. Look for the "PFAS-free DWR" call-out on our hats.
Tackling Climate Change Head On
Sunday Afternoons is Climate Neutral Certified! We are actively reducing, managing, and offsetting greenhouse gas emissions from operations, manufacturing, and the delivery of our products worldwide.
of our finished-goods manufacturers have completed third-party audits for fair and safe labor practices.
What do we mean by ethical treatment of people?
A lot has changed since we first started sewing Original Adventure Blankets™ and hats in our garage in Ashland, Oregon, but the care we poured into those early projects remains at the heart of what we do. Through collaboration with factories, vendors, industry organizations, and our own internal teams, we strive to continuously improve working conditions, prioritize employee wellbeing, and lessen the environmental impacts of our business practices and manufacturing processes. We are committed to supporting diversity, equity, and inclusion in our workplace and in the outdoors, and we strive to improve the wellbeing of our employees and workers around the world.
from landfills by eliminating individual polybags for both wholesale and retail orders
Why meaningful conservation?
We wouldn't be in the hat business if it wasn't for our love of the outdoors. From exploring our home in the Pacific Northwest to venturing around the globe, Sunday Afternoons supports organizations who are intentionally making the world a better place. From conserving resources within our own practices to providing charitable contributions to organizations working to conserve the natural world, Sunday Afternoons is dedicated to reducing our impact.
We stand behind our hats for as long as you stand under them.
Materials and workmanship are guaranteed for life.
