1982
Our founders — young, idealistic, and full of energy — start their lives together on a mountain ranch in northern California. They strive to "live out their dreams" off the grid and in harmony with the earth.
1982
Our founders — young, idealistic, and full of energy — start their lives together on a mountain ranch in northern California. They strive to "live out their dreams" off the grid and in harmony with the earth.
1986
With their growing family in tow, our founders move to Ashland, Oregon, where they spend long summer days windsurfing and exploring nature. Angeline decides the world would be a more comfortable place with dry backsides, so she sews an all-weather picnic blanket for their adventures.
1986
With their growing family in tow, our founders move to Ashland, Oregon, where they spend long summer days windsurfing and exploring nature. Angeline decides the world would be a more comfortable place with dry backsides, so she sews an all-weather picnic blanket for their adventures.
1988
The Adventure Blanket gets noticed wherever it goes, inspiring Robbin and Angeline to make a venture of their “Adventures” by selling the blankets at craft shows and festivals around the Northwest. The blankets are a hit and sell as fast as the couple can make them.
1988
The Adventure Blanket gets noticed wherever it goes, inspiring Robbin and Angeline to make a venture of their “Adventures” by selling the blankets at craft shows and festivals around the Northwest. The blankets are a hit and sell as fast as the couple can make them.
1992
Robbin and Angeline make it official, forming a company and naming it Sunday Afternoons in honor of their favorite family downtime. Our brand is born! We increase production and fine-tune our products with easy-to-clean, high-tech fabrics.
1992
Robbin and Angeline make it official, forming a company and naming it Sunday Afternoons in honor of their favorite family downtime. Our brand is born! We increase production and fine-tune our products with easy-to-clean, high-tech fabrics.
1994
With colorful blanket scraps piling up, we hatch a plan to sew them into sun hats to sell alongside our blankets. Our first style, the Sun Drizzle, strikes a chord with our outdoor-loving customers, who start asking for more styles and colors of hats for their adventures.
1994
With colorful blanket scraps piling up, we hatch a plan to sew them into sun hats to sell alongside our blankets. Our first style, the Sun Drizzle, strikes a chord with our outdoor-loving customers, who start asking for more styles and colors of hats for their adventures.
1995
Our small business continues to grow. We convert our garage to an office and hire our first full-time employee. We start our tradition of real-life product testing by hosting the first annual rafting trip and campout, where friends try out our products and give us feedback.
1995
Our small business continues to grow. We convert our garage to an office and hire our first full-time employee. We start our tradition of real-life product testing by hosting the first annual rafting trip and campout, where friends try out our products and give us feedback.
1996
Years of tinkering with hat design and listening to the feedback of our customers leads to our breakthrough product: the Adventure Hat. It features UPF 50 fabrics, a wide brim, and a protective neck cape. We file for a patent, and within the year we are selling more hats than blankets. We think we're on to something.
1996
Years of tinkering with hat design and listening to the feedback of our customers leads to our breakthrough product: the Adventure Hat. It features UPF 50 fabrics, a wide brim, and a protective neck cape. We file for a patent, and within the year we are selling more hats than blankets. We think we're on to something.
1999
To boost demand, we start attending trade shows. The day before our much anticipated debut at the Outdoor Retailer show, a tornado rips through the tent where we are to exhibit. Thankfully no one is hurt, and with a stroke of good luck we land an even better space, launching our wholesale business.
1999
To boost demand, we start attending trade shows. The day before our much anticipated debut at the Outdoor Retailer show, a tornado rips through the tent where we are to exhibit. Thankfully no one is hurt, and with a stroke of good luck we land an even better space, launching our wholesale business.
2004
We create a new logo to reflect our focus on sun protection. We again find ourselves in need of more space and set up shop in a repurposed firehouse in Talent, Oregon. We add winter hats and our best-selling Kids' Play Hat to the line.
2004
We create a new logo to reflect our focus on sun protection. We again find ourselves in need of more space and set up shop in a repurposed firehouse in Talent, Oregon. We add winter hats and our best-selling Kids' Play Hat to the line.
2007
We officially welcome the second generation. The kids who played on the original Adventure Blanket back in the day join the company in full-time roles.
2007
We officially welcome the second generation. The kids who played on the original Adventure Blanket back in the day join the company in full-time roles.
2009
We start our Giving Back program by supporting causes near and dear to our hearts.
2009
We start our Giving Back program by supporting causes near and dear to our hearts.
2013
We open a Sunday Afternoons retail store in Ashland. Stop by and say hi if you're ever in town!
2013
We open a Sunday Afternoons retail store in Ashland. Stop by and say hi if you're ever in town!
2015
Our founders step back from the day-to-day business and bring on trusted leader Sarah Sameh as CEO.
2015
Our founders step back from the day-to-day business and bring on trusted leader Sarah Sameh as CEO.
2016
We roll out a new logo and continue our focus on creating hats for every outdoor adventure.
2016
We roll out a new logo and continue our focus on creating hats for every outdoor adventure.
2017
We enhance the warmth of our collection by launching our line of knit hats.
2017
We enhance the warmth of our collection by launching our line of knit hats.
2018
By popular demand, we expand our Kids’ line to include infant sizes that protect the tiniest adventurers.
2018
By popular demand, we expand our Kids’ line to include infant sizes that protect the tiniest adventurers.
We ramp up our sustainability efforts by adding bluesign® fabrics and recycled materials to our line. We become one of the first companies to complete the Higg Brand & Retail Module (BRM), which helped us identify opportunities for improvement throughout the global supply chain.
We ramp up our sustainability efforts by adding bluesign® fabrics and recycled materials to our line. We become one of the first companies to complete the Higg Brand & Retail Module (BRM), which helped us identify opportunities for improvement throughout the global supply chain.
We expand our waterproof rain collection with the Ultra Adventure Storm, which goes on to win the 2018 Backpacker Editors’ Choice Award.
We expand our waterproof rain collection with the Ultra Adventure Storm, which goes on to win the 2018 Backpacker Editors’ Choice Award.
2019
Our innovative Vantage Point Trucker launches to critical acclaim, with Outside magazine saying, “The Vantage Point Trucker took the win for my all-time favorite hat for four main reasons: it breathes better than any hat I’ve tested, it’s the most comfortable trucker I’ve worn, it travels exceptionally well, and it brilliantly mitigates nasty sweat stains.” — Outside gear editor
2019
Our innovative Vantage Point Trucker launches to critical acclaim, with Outside magazine saying, “The Vantage Point Trucker took the win for my all-time favorite hat for four main reasons: it breathes better than any hat I’ve tested, it’s the most comfortable trucker I’ve worn, it travels exceptionally well, and it brilliantly mitigates nasty sweat stains.” — Outside gear editor
2020
As the global COVID-19 pandemic unfolds, we procure 200,000 medical masks for health care workers and launch a collection of face coverings for consumers.
2020
As the global COVID-19 pandemic unfolds, we procure 200,000 medical masks for health care workers and launch a collection of face coverings for consumers.
The devastating Almeda Fire sweeps through our valley, decimating our headquarters, employees' homes, and most of our hometown of Talent, Oregon. Thankfully, all of our employees are safe, and we begin plans for our next chapter in southern Oregon.
The devastating Almeda Fire sweeps through our valley, decimating our headquarters, employees' homes, and most of our hometown of Talent, Oregon. Thankfully, all of our employees are safe, and we begin plans for our next chapter in southern Oregon.
2021
We Introduce our sustainability road map, Beyond the Brim™, and continue to invest in reducing the impact of our products and business practices.
2021
We Introduce our sustainability road map, Beyond the Brim™, and continue to invest in reducing the impact of our products and business practices.
2022
We celebrate our 30th year in business. Our team has grown to 50 employees and our products are sold in 57 countries. We look forward to the next 30 years of innovating for the next generation of outdoor adventurers.
2022
We celebrate our 30th year in business. Our team has grown to 50 employees and our products are sold in 57 countries. We look forward to the next 30 years of innovating for the next generation of outdoor adventurers.
